3x Organic Searches in 90 Days for A Leading DeFi Client

April 23, 2025

Client Overview

One prominent DeFi platform sought to increase its reach massively in the online space and attract more users in the growing Web3 ecosystem. They executed a highly focused SEO campaign through Blockchain Marketing Ninja, which has remarkably seen organic searches boost by over 3x within a span of 90 days. The case study reports challenges, strategies, implementations, and the great results achieved from this successful campaign.

Challenges

High, culinary-ranking companies always faced difficulty in what basically is organic search visibility. Their website stumbled upon hindrances such as:

Narrow Keyword Reach: Their keyword research did not go deep enough for them to rank for relevant search terms.

Not Optimized On-Page: Content and structure of the website were not optimized for search engines so they could not have a good ranking.

Ineffective Content Strategy: They have inadequate, high-quality, SEO-optimized content, so no traffic is driven to the site organically.

Technical SEO Deficiencies: Technical issues prevented their site from crawling and indexing.

Low Domain Authority: The backlink profile was weak, which means low domain authority and, thus, less search engine trust.

The client approached Blockchain Marketing Ninja to craft a robust PR strategy that would strengthen its brand identity and position it as a reference site for blockchain news.

Objectives

Increase organic search visibility by improving keyword rankings.

Enhance website traffic and user engagement.

Improve brand visibility and credibility within the DeFi community.

Boost domain authority through strategic link building.

Ensure the website is technically sound and optimized for search engines.

Solution

Blockchain Marketing Ninja devised a comprehensive SEO strategy to address these challenges

Strategic Keyword Research: In-depth keyword analysis to accurately define high-volume keywords that have low competition and best describe areas of DeFi and specific offerings of the client.

On-Page SEO Mastery : The title tags, meta descriptions, header tags and content are now improved with targeted keywords for optimization.

Content Creation Engine: Engaging, informative blog posts, articles, and guides that harness organic traffic while building authority will be developed.

Thorough technical SEO audit and repair: Full-scale audit with technical issues, including site speed, mobile responsiveness, site structure, etc., identified and fixed.

High-Impact Link Building Boost: High-impact link building is strategic link building to create bridges to high-quality, reputable sources within the crypto space.

Implementation & Execution

The following actions were implemented over 90 days:

Phase 1 (Weeks 1-4): Foundation Building

● Detailed keyword research and competitive analysis.
● Technical SEO audit and implementation of fixes.
● On-page optimization of critical pages.

Phase 2 (Weeks 5-8): Content and Authority Growth

● Consistent creation and publication of SEO-optimized content.
● Initiation of strategic link-building efforts.
● Monitoring and analysis of keyword rankings.

Results & Impact

The campaign yielded remarkable results:

Superb organic growth : increased organic search by more than 32000 in 90 days. Significant change in keyword positions for significant search queries. Increased web traffic and buildup of engagement. Improved visibility and credibility of the brand in the DeFi community. Highly raised brand authority. Greatly increased traffic to the site.

Conclusion

The present case study exemplifies how an effective SEO strategy can facilitate massive organic growth for Web3 businesses. Technical fixes, on-page optimization, content generation, and link building drove to the next level through Blockchain Marketing Ninja.

Insights & Learnings

It is very important to conduct comprehensive keyword research so that relevant traffic is targeted.

Technical SEO then enables site crawlability and indexability.

Quality content will attract and engage users.

Link-building activities that are strategic will help increase domain authority and credibility.

Below the line are stated the key points that drive the success of any campaign.