Boosting a Crypto News Platform's Presence Through Strategic PR Marketing
Client Overview
However, despite these well-intended efforts, brand visibility, limited media connections, and low traction for announcements were proving to be hurdles. Editorial integrity and quality of content were high, but what was needed was a sound public relations strategy to carve out reference value and capture attention in an overly crowded crypto media landscape.
Service Provided: PR Marketing
Challenges
The client faced difficulties gaining substantial traction in what is perhaps one of the most competitive industries: blockchain journalism, despite publishing high-quality and research-backed content. The major problems were:
Limited visibility in search results and among crypto communities
Little presence in high-authority crypto media platforms
Minimal engagement from press releases and thought-leadership content
Difficulty with the brand positioning as an authority in the Web3 space.
The client approached Blockchain Marketing Ninja to craft a robust PR strategy that would strengthen its brand identity and position it as a reference site for blockchain news.
Objectives
Mostly through earned media mentions and premium placements, this will increase the visibility of the platform.
Further, ensure there are regular PR stories across Tier 1 crypto and mass media. For enhanced SEO through backlinks, work with established PR campaigns.
Create reliable media voices within the Web3 community from the platform's editorial team.
Drive referral traffic from credible sources in the crypto world.
Solution
1. Strategic Media Mapping
We located the most appropriate fintech media platforms and cryptocurrency-centered publishers for this client's niche, which included both organic and sponsored-published placements.
2. Story-Centric Content Creation
Instead of mainstream statements, we focus on developing fascinating stories as well as insights into what media outlets will find: expert takes, market trends, and behind-the-scenes editorial strategies.
3. Premium Media Placements
We used our extensive network to connect with key journalists, editors, and influencers in the crypto and blockchain areas.
Distributed releases to leading crypto and mainstream media outlets, ensuring comprehensive coverage.
4. Authority Building
In bolstering the brand's position as an industry thought leader, we actively featured the editorial team and contributors in guest posting, opinion polls, and interviews.
5. SEO-Driven PR
Everything put out was published in strict observance of SEO, with deliberate backlinks to key landing pages to enhance the site’s domain authority and ranking potential.
6. High-Impact Press Releases
We strategically prepared and disseminated two press releases- one for the recent updates of the platform and the other for announcing the new editorial initiative. Both press releases have been prepared in a journalistic style so as to attract interest from real media houses and, hence, engagement.
7. Crisis Communication Planning
Dean Krakel, manager of the Business Continuity Planning Bureau's Emergency Management Department, stated in an interview: " Phases One and Two provide the structure for emergency management, while in Phases Two and Three, disaster recovery strategies secure essential operations.”
Results & Impact
Within just 90 days, the impact was undeniable:
Achieved more than 30 featured articles on reputed cryptos and financial news websites.
Resulted in a mind-blowing 4x increase in the visibility of the channels, taking the number of subscribers and regular readership to huge heights.
A 60% increase in referral traffic due to PR placements.
Increased audience engagement by 80% through insightful articles and thought leadership content, building an audience community.
Created a 100% increase in organic media mentions and backlinks, establishing the platform as a credible authority for crypto news with top-tier partnerships and alliances.
Conclusion
Blockchain Marketing Ninja has turned a news platform into an authority in the blockchain media domain through a scaly blend of PR, storytelling, media know-how, and SEO precision. Our tailored PR marketing services opened the leaf and helped the client get visibility, trust, and recognition in the industry, which continues to build up on this curve.