How We Turned a Little-Known Token Project into a Standout Web3 Brand – Before and After Launch
Client Summary
We worked with an early-stage token project that was creating a new Web3 infrastructure. The tech was impressive with a clear use case and strong fundamentals. However, they were completely new in a crowded blockchain space, without a real brand presence. They lacked mentions by reputable media, and lacked a cohesive story that made them stand out.
With a token launch approaching, they needed to build trust, get noticed, and earn credibility with investors, potential partners, and the wider crypto community within a short time.
Service Provided: PR Marketing
Challenges
No brand recognition in Web3
Lack of meaningful media coverage, especially from top-tier outlets
Tough competition from dozens of other token launches
Messaging wasn’t organized across announcements, social channels, and community updates
The classic post-launch problem: the initial buzz fades fast, and momentum disappears
Our Goals
Create a credible, memorable brand prior to token launch
Land consistent coverage in the right crypto and blockchain media
Position the project as a serious, long-term player—not just another quick pump-and-dump
Keep the spotlight shining long after launch day
How We Made It Happen?
We created a structured Web3 marketing and PR strategy that accounted for everything, ranging from quiet pre-launch buildup to sustained post-launch growth.
Pre Launch
We crafted an original brand story that highlighted the project’s real-world utility and how it added value to the ecosystem.
We prepared media-friendly messaging for every milestone, announcement, and thought-leadership pieces.
We targeted and secured placements in key blockchain, crypto, and Web3 publications.
We ensured thePR narrative matched what the community was hearing on Discord, Telegram, and Twitter, which added consistency and trustworthiness to the project.
Launch & Post-Launch Strategy
We timed press releases and outreach around the token launch for the maximum reach.
We amplified the founders’ voices with ongoing coverage, interviews, and expert commentary.
We positioned the team as go-to authorities by sharing genuine industry insights.
We kept the momentum going with regular features, updates, and ecosystem news.
Results & Impact
By launch day, the project held recognition in Web3 circles.
We secured steady coverage across relevant crypto and blockchain outlets.
We asserted credibility and reliability amongst Investors, partners, and the community.
Unlike most launches that fade into obscurity, this one stayed visible and active long afterward.
We laid a strong PR foundation that continues to fuel their growth today.
Conclusion
With a focused, strategic PR approach, we helped turn a fledgling token project into a trusted, well-known Web3 brand. By establishing the narrative, earning real media authority, and actively communicating before and after launch, the project gained the credibility it needed to flourish far beyond the token event itself.